Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.
It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.
RESOURCE: The Vintage Fashion Guild’s Woolmark guide. the type of material noted on a garment, particularly if it has an unusual name like “Dacron Polyester.” HOW OLD? WHY IT’S VINTAGE: The invention of synthetics during World War II was an exciting time for American fashion — and for the clothing companies themselves! RESOURCES: Explanation of Half Sizes on Sewing Patterns by The Hem Line & Explanation of Vintage Plus Sizes by Charearl. an RN number of five to six numbers, proceeded with “RN.” HOW OLD?
Chemical companies like Du Pont released these marketing names to create incentive for consumers to buy a garment, labels included trade names like “Qiana Nylon” (versus just Nylon) or “Dacron Polyester” (versus just Polyester). 1959 and earlier for numbers listed 00101 to 04086 and post 1959 for numbers listed as 13670 or larger.
They rather identify when the RN number was first issued for the company to use. Vintage junior sizing was invented not as a sizing system for teenagers (traditionally seen today) but rather petite ladies!