For example, Waitrose is selling UK-branded products such as biscuits and tea on the Alibaba website.
This is the first celebrity series to include a prize fund since Celebrity Big Brother 3 in 2005.
The full length trailer was released on 26 July 2017.
The day, which of course has a special and sadder meaning for us, was apparently chosen because 11.11 looks like four single people.
Bachelors' Day then developed into Singles' Day, when women joined in, and then gradually was transformed into a day that might celebrate the end of bachelordom, with people buying presents for their friends and perhaps new partners instead.
This makes it far bigger than all the special shopping days in the West – Black Friday, Cyber Monday, Amazon’s Prime Day, our Boxing Day sales and so on – all put together.