The earliest matchmaking bureaus advertised their services in newspaper personals sections.
They developed a reputation for fraud because they often exaggerated and embellished the number of single, wealthy clients on their rolls.
Modern matchmaking services like Christian Mingle have the potential to be more than a punch line: they can also play a role in ensuring that conservative evangelicals marry within the faith, raise children in the faith, and maintain prominence on the national stage for generations to come.
THE HISTORY OF MATCHMAKING as a mass-marketed commercial enterprise stretches at least as far back as the late nineteenth century.
In the following decades Americans increasingly viewed marriage primarily as an expression of romantic love between two individuals, love that could cross boundaries of religion, race, and sex.